| The
Innovation Imperative The Challenge for Nonprofit Organizations
The Challenge
To nurture innovative leadership for
building high performing nonprofit organizations.
In this period of fundamental and
discontinuous change, the Peter F. Drucker Award for Canadian Nonprofit
Innovation focuses on the development of innovative leadership and
innovative projects aimed at improving the performance of nonprofit
organizations.
Setting The Context For The Challenge
Nonprofit organizations involved in work
with families, children, adults and communities are under tremendous
pressure. As governments seek to divest themselves of day-to-day
responsibility for social services and to encourage community-based
responses, they are also reducing in real terms the actual dollars
available to support those in need. At the same time, demand for service
from community-based agencies is growing.
Poverty, especially among single parent
families, first nations people and the urban poor is rising. Despite
significant economic growth unemployment remains high, especially among
those with a low level of post-secondary education. The knowledge-based
economy demands more and more education, which in itself is becoming more
and more expensive.
Simultaneously, community-based agencies are also facing demands to become
"more businesslike" in the way they operate. This is reflected
in the need for clear business plans, complex accrual based budgets,
activity based costing and a new focus on accountability. Fundraising has
become more critical, more competitive and more demanding.
With all these challenges, the requirements for leaders in nonprofit
organizations to master new skills become more and more evident. The
imperative for innovation is more critical than ever before.
The Peter F. Drucker Award for Canadian
Nonprofit Innovation
The Foundation's programs inspire social
sector organizations in Canada toward excellence in performance by finding
the innovators, by celebrating their example and by sharing innovative
practices.
What has the Drucker Foundation learned
from looking at the innovative applications since 1993?
After looking systematically at innovation
in nonprofit organizations since 1993, the Drucker Foundation continues to
see the incredible energy and imagination expended to meet the continuing
demands and need for innovative programs. We also see a process that is
very clear as it unfolds. Not all progress through this process is
accomplished in a simple, straightforward way. Some falter and return to a
previous stage. Some leap ahead and then find they have to return to a
stage. Effective and sustainable innovation goes through the following
stages identified as reflecting the dynamics of innovation.
- Stage 0: Courage - finding the
courage and willpower to undertake some kind of change, even though
this may initially be controversial, demanding, challenging or
distressing.
- Stage 1: Exploring the
Environment - looking at new realities, challenges and opportunities
so that the organization has a real sense of its socio-political and
socio-technical environment.
- Stage 2: Synthesizing the
Learning - reflecting on the exploration and looking at its meaning in
terms of the strengths, weaknesses, opportunities and threats implied
for the organization.
- Stage 3: Integrating the Learning
- developing a clear scenario for the future of the organization,
which takes into account the needs of all stakeholders, the need for
efficiency and viability and the need for accountability.
- Stage 4: Internalizing the
Learning and Creating Ownership - going beyond a plan and moving into
action in such a way that all who work in the organization feel that
they own the process of change and innovation and have a stake in the
future of the organization.
- Stage 5: Applying the New
Learning - implementing the action plan, engaging the organization and
its clients in the development of new ways of working and creating
momentum for change.
- Stage 6: Reflecting and Checking
- making sure the new ways are working and that some of the valuable
practices and thinking of the past is not being lost.
- Stage 7: Disseminating - sharing
learning, experiences and outcomes with other organizations and
ensuring that the learning itself is understood within the community
served by the organization.
This seventh stage, iterative process is
common amongst nonprofit organizations seeking to change, innovate or
respond to new circumstances.
What does innovation look like?
Six key criteria have emerged from
reviewing more than 600 innovative practices that help focus on the
challenges and achievements of nonprofit organizations. These are:
- Innovative Practices - the extent to
which the organization has had to adopt new work practices, new
methods and new thinking so as to make the program happen.
- Organization Wide Impact - some
activities related to a small part of the work of the organization,
while others have a broader impact on all aspects of the
organization's work.
- Outcome - the impact of the program as
expressed by measurable outcome measures. Specifically, measures of
key performance, which compares some old way of working with a new,
more innovative way of working. These measures will help improve the
way the organization achieves its vision and meets the needs of whom
the organization serves, its employees, the funders and their
partners.
- Sustainability -
refers to programs which have a strong likelihood of continuing to
have an impact over time and to create a continuing momentum for
change are more valued on this dimension than those innovative
projects that are "one off" and have an immediate, short
term impact but are not sustainable.
- Replicability - a key criterion for the
award is the degree to which a program conducted in one organization
could be and is likely to be transferred to another - what we have
termed here 'replicability', suggesting the degree of replication
possible.
- Partnership Building - the extent to
which the program has created and strengthened alliances and
partnerships between two or more organizations in the nonprofit
sector, or between the nonprofit and private sectors, or between the
nonprofit sector and government.
These are not the only features of
innovation. There are others.
In the course of our review, the other
criteria that have emerged are change, a new dimension, mission related,
recognition and maturity. But is it the first six listed that appear to be
the most significant determinants of successful innovation - innovation
that is sustainable, has an impact and has made a difference in the lives
of others.
Conclusion
The journey to high performance in
nonprofit organizations requires courage to explore and take risks,
curiosity to consider new ideas, commitment to learn from the experiences
and determination to apply the learning in order to improve individual,
team and organizational performance.
This journey is not an easy one. More than
ever it demands challenging levels of cooperation, flexibility and
responsiveness among individuals, teams, departments and divisions. It
requires new rigor in how we coordinate, assess, program and share
resources. And it needs leaders with an innovative perspective, an
entrepreneurial spirit, a holistic and multidisciplinary approach and a
tolerance for ambiguity.
The future is about effectively responding
to change, challenge and uncertainty; and about making effective use of
scarce and valued resources, partnerships, alliances and networks.
The innovations documented in this website
are descriptions of developments that are valued, have had desired
outcomes and are sustainable and of relevance to the community. When the
descriptions are read, look at them as starting points for your
explorations and examination of possibilities.
"You cannot get to
where you want to be by remaining where you are…"
Anon |